Your go-to source for news, insights, and strategic ideas to improve your practice marketing.
SubscribeHow do you turn bad surgical candidates into evangelists for your practice brand?
As a doctor, you make a lot of assumptions about your patients and their experience. But do you know what your patients really want?
If you want to grow your practice, here are 7 things you should know about healthcare SEO (including some you may not expect) to help you improve your online visibility.
“A picture is worth a thousand words." You’ve probably heard that phrase a thousand times. But according to Dr. James McQuivey of Forrester Research, if a picture is worth 1,000 words, one minute of video is worth approximately 1.8 million.
According to a recent survey by the American Academy of Otolaryngology, the average medical practice spends 15% of its annual revenue on advertising and marketing.
Today on the Medical Marketing Podcast, we'll look at why the most beautiful practice websites can still fail to attract patients – and how you can avoid common pitfalls to ensure your practice's success.
What do Warren Buffett and the most successful private practices have in common?
As a doctor, your website is the most crucial aspect of your marketing strategy. Your website is almost always the first touchpoint that patients have with you, so it's important to rank high on Google for important terms.
If you're starting your medical practice from square 1, you need patients – and fast. There are many marketing strategies that can get you there, but the best one to grow your new medical practice is paid online advertising.
Before you hire someone to design and develop your practice website, it’s important to know the different types of designers, what you can expect from each, and how to make the process the very best it can be.
