Messenger Healthcare Marketing Blog
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The Power of Video for Your Medical Practice
“A picture is worth a thousand words." You’ve probably heard that phrase a thousand times. But according to Dr. James McQuivey of Forrester Research, if a picture is worth 1,000 words, one minute of video is worth approximately 1.8 million.
Medical Practice Marketing: What No One Is Talking About
According to a recent survey by the American Academy of Otolaryngology, the average medical practice spends 15% of its annual revenue on advertising and marketing.
Why the Most Beautiful Medical Practice Website Can Still Fail
Today on the Medical Marketing Podcast, we'll look at why the most beautiful practice websites can still fail to attract patients – and how you can avoid common pitfalls to ensure your practice's success.
The Flywheel Effect: How to Leverage Marketing to Improve Practice Growth
What do Warren Buffett and the most successful private practices have in common?
The Top 6 Technical SEO Issues Found on Healthcare Websites
As a doctor, your website is the most crucial aspect of your marketing strategy. Your website is almost always the first touchpoint that patients have with you, so it's important to rank high on Google for important terms.
The Designer Matters: A Guide to Choosing the Best Web Design Agency for Your Practice
Before you hire someone to design and develop your practice website, it’s important to know the different types of designers, what you can expect from each, and how to make the process the very best it can be.
Self-Serving Social Media in Healthcare - Why Doctors Should Focus on the Patient
There's no doubt that social media is important for healthcare providers. But oftentimes, doctors get social media all wrong.
Google Page Experience Update: Why it Matters for Healthcare Providers
Last year, Google announced their "Core Web Vitals" algorithm update, which is designed to elevate websites that deliver an exceptional user experience.