We exist to help elective surgeons increase patient volume, grow revenue, and build the practice of their dreams.
Ethical Marketing and Advertising in Ophthalmology
Competition is on the rise in healthcare. Especially as reimbursements decrease for many ophthalmic procedures, more ophthalmologists are turning to marketing to attract more patients, increase revenue, and stay competitive. Many ophthalmologists rely on marketing agencies rather than performing marketing activities in-house, and it’s all
Why all ophthalmic practices should be more like Tesla
A Look at a High-Touch, Relational Approach to Patient Experience In our last post, we looked at the value of using a psychological concept called priming to attract and retain more satisfied patients at your ophthalmic practice. While priming and other psychological tactics are powerful,
Use Psychology to Get More Satisfied Patients
Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have every reason to want not only more patients, but more satisfied patients as well. Fortunately, there are many ways to obtain more patients. Many of
Ophthalmology Digital Marketing Trends Forecast for 2018
If you want to attract more patients to your ophthalmic practice, you have to know which methods of marketing will give you the best return on investment. This isn’t just about doing what’s cool or trendy in marketing right now – it’s about choosing the
5 Tips to Optimize Landing Page Videos and Make Patients Convert
If you want your practice to stand apart from every other practice in your market, chances are you should be using video. The stats surrounding video are powerful: marketers who use video grow revenue 49% faster than non-video users, and 51% of marketing professionals worldwide
Here’s Why You Should Outsource Your Content Marketing
When it comes to marketing your ophthalmic practice, content marketing is king. Content marketing is the process of sharing content such as blog posts, informational videos, photos, infographics, and more to your audience for the purpose of generating leads and attracting new patients to your
Smart Investments in Patient Experience
If you’ve been in the ophthalmic world for long, there’s one buzz word that you hear all the time: patient experience. From ophthalmic conferences to internal practice management meetings, patient experience and patient satisfaction is the name of the game. While surgical outcomes are obviously important,
8 Tips to Improve Your Ophthalmic Practice Marketing
To improveshowcase your services and capabilities, but also illustrate your commitment to providing the highest quality of care to your patients. Developing a comprehensive marketing plan like this may seem like an intimidating undertaking for some ophthalmologists or practice administrators, especially those who lack experience,
Healthcare Marketing Done Right: A Microphone, Not a Megaphone
This is the third of a five-part series, originally published on MillennialEYE. Ah, marketing: one of the most misunderstood words in the English language. When uttered, it may evoke mental images of used car salesmen, flashy neon lights on the Vegas Strip, or even commercials featuring talkative camels.
The Power of Designing a Patient-Centered Practice
This is the second of a five-part series, originally published on MillennialEYE. What is Design? When we think of the word design, many people think of architecture, graphic design, or the consumer products we use every day. But whether we realize it or not, design is