
From Bad LASIK Candidate to Brand Evangelist: A Patient’s Perspective
How do you turn bad surgical candidates into evangelists for your practice brand?
Delivering positive experiences – not just positive outcomes
How do you turn bad surgical candidates into evangelists for your practice brand?
As a doctor, you make a lot of assumptions about your patients and their experience. But do you know what your patients really want?
New medical practice? Learn about tips and tools to help you get started on creating your own brand.
If you want your practice to stay ahead of the curve and bounce back stronger than ever before, you’ll want to stay on top of these four patient experience and healthcare marketing trends that will change the way you do healthcare marketing in 2021 and beyond.
There’s one technology that every doctor needs to be using to capture their patients’ attention, connect instantly, and turn leads into revenue: live chat.
Mismatches between patient expectations and surgical realities can vary drastically and have serious consequences. Ethical advertising is needed.
What should ophthalmic practices have in common with a luxury car maker?
If you want your practice to thrive, you need to know how to employ techniques that appeal to our human nature, how our brains work.
In this article, we’ll explore 10 key ways in which your website is important than you might think.
Keeping abreast of current trends and best practices can seem like a daunting task, but fortunately, we’re here to help. In this article, we’ll explore the four key areas that will be vital to solid ophthalmic practice marketing in 2018.